Profil

Osobisty profil

Artist Manager, Musician, People Developer, Music2Deal Country Representative South Africa

Profil firmy

I help people grow — artists, teams and anyone serious about their craft. My background blends two worlds that shaped me: music and human development. My philosophy is not negotiable: Music is a business, not a hobby. Musicians are human beings, not transactions. My work has always centred on development, structure and helping people turn potential into something real. I am not here for the hype or the shine. If you can’t eat but you’re shining on stage, it means nothing to me. If you can’t live, I’m not interested in the hype — no matter what people tell you. We are not doing that here. People need to live and have dignity. Professionally, I’ve built a career in HR, training, development, systems, processes, recruiting talent and helping people step into who they can become. In the music space, I’ve worked with artists on the fundamentals: registrations, branding, education, opportunities and the mindset needed to grow sustainably. My approach is simple: Clear expectations. No hype. Consistent action beats talent without discipline — every time. If you’re determined to grow, willing to learn and ready to treat your music like a business, I’m someone you can work with. If you’re chasing shortcuts, noise or instant fame, I’m not the right fit. What I Do Here: - Connect with serious music professionals - Support artists and industry players who want to build real careers - Share knowledge, structure and development principles - Build relationships with integrity and clear purpose What Matters to Me - Progress over promises - Integrity over approval - Consistency over chaos - People who move when given a chance If that resonates with you, let’s connect.