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With over 15 years of work experience in a wide range of business in the entertainment and music industry, the entrepreneur in Joshua East motivated has allowed him to form start-ups and brands, while creating new business development opportunities along the way. Josh positioned himself to successfully provide publicity, marketing, promotion, distribution, licensing, sponsorship, event planning and production services for Fortune 100 companies, small business and talent. Forming a powerful network of cutting edge entertainment and music outlets put his partners, allies and industry relations at the forefront of innovation. At the age of 19, while attending Mt. San Antonio College taking small business, marketing, sales and radio production courses, that’s when Josh got his feet wet in the entertainment field. He started as a night club promoter, and working part time for a security company to ensure celebrity safety at Warner Brothers’ movie premiers on the red carpet, as well as music recording artists visiting super station Power 106 out of Los Angeles. On the job, he networked his way to gain the attention of celebrities, record executives, on-air personalities and major artists themselves, which lead him to develop Kingdom One; providing lifestyle marketing and street team promotion services. Record labels from Interscope to Priority, as well as fashion lines and magazines from Karl Kani to XXL Magazine were amongst the first set of clientele to come on board. Josh also began to produce and promote record release parties, while booking the talent from artists like Black Moon, Cocoa Brovaz, Eminem, Hieroglyphics, and Tha Alkoholiks. During this stage in his career, Josh helped to launch emerging artists such as Black Eyed Peas, Eminem, Mya and Ozomatli, while pushing multi-platinum acts like Ice Cube, Jay Z, Master P, Snoop Dogg and Wu Tang Clan. By the beginning of the new millennium, Josh started to run regional mobile marketing and national street team campaigns for both major and indie labels from Immortal to Warner Bros. Records. With an effort to expand into foreign territories, Josh designed a product called Sac Pack, which was used to package and distribute well over 250,000 promotional items to targeted touring and concert events worldwide. Josh also built an alliance with Trans World Entertainment Corporation’s F.Y.E. and Wherehouse Music marketing team to launch a CD sampler program called “What’s Your Lifestyle?”, where he signed up labels from Atlantic to VP Records. After a few years of seeing an entire new media industry form around traditional business models, that’s when Josh made his next move. He created a solid network of industry leaders and start-ups (from the likes of ASCAP, BMI, Clear Channel Online, Creative Commons, Gracenote, Media Guide, Nielsen, Play MPE, PR Web, Radio & Records, Radiowave Monitor, SoundExchange) to form an alliance in the commitment to support the independent artist and label community under newly formed company, MusiK1. Designing and managing indie artist and label record campaigns allowed Josh to experience the entire development process from the ground-up. His most memorable highlights involve a mixed bag of projects. He recalls new media consulting for Hidden Beach Recordings for the official Barack Obama “Yes We Can: Voices of a Grassroots Movement” music campaign; working alongside AMG Live in booking radio interviews for Lionel Richie. Josh assisted Leeza Gibbons in gaining backline, sound & lighting sponsorships and booking musicians for her Oscar Night After Party fundraising event at the iconic Mr. Chow. It was also an incredible experience booking artists for the Navy MWR two years in a row at the controversial Guantanamo Bay, Cuba Navy installation for all the troops and refuges on base. Josh was also invited by SoundExchange to sit on the ‘How Music Creators Can Make the Most from Digital Streaming’ panel at the ASCAP ‘I Create Music Expo’. Fortunate to have worked on over 150+ record and single releases to date [http://k1entertainment.com/client-history/], Josh continues to provide record campaign solutions for artists and labels at K1 Entertainment, while managing indie record labels, Project Spread and NYCMusic. Heading the music curation and editorial team at Leaky Sync is also fulfilling, where Josh pitches music for placement in ads, film, games, television and other multimedia outlets. You’ll also see Josh as a contributing writer in the ASANA International Yoga Journal where he writes all the music and wellness product reviews for the magazine.
ABOUT LEAKY SYNC Leaky Sync is a boutique music licensing collective, showcased as a music blog. Our team of music curators and reviewers, as well as producers and composers aim to leak songs out for sync consideration in Ads, Film, Games, TV and other multi-media properties. Leaky Sync is a K1 Entertainment company. ABOUT K1 ENTERTAINEMENT K1 Entertainment has provided services for both the major and indie label sector for 15+ years. From 1997-2002, K1 delivered lifestyle and mobile marketing services for the likes of Interscope, Priority, Roc-A-Fella and Warner Bros. Records. In the midst of the digital music revolution, K1 went into new business development and launched MusiK1, which concentrated on providing cutting-edge new media services for the indie artist and label community through the formation of strategic partnerships and affiliations with a handful of industry leaders and start-ups. Today, K1 continues to focus on supporting indies with their record campaign strategies under the parent company, while signing artists and sub-labels to its newly formed digital label arm under Project Spread. Understanding the importance of music licensing, K1 also runs boutique music licensing collective, Leaky Sync. Since its inception, K1 has worked on well over 150 record and single release campaigns to date.