Business Offer

Main activity
Business Services
Main genre
Language skills
Business Services  

Personal profile

Life Griffith brings over 25 years experience as a music executive and is recognized by his colleagues as a professional marketing and promotional pioneer that has provided strong leadership that has resulted in a consistent record of success. Originally from Queens, New York his music career began in 1989, working as an intern for Rush Artist Management headed by Hip-Hop mogul Russell Simmons and Lyor Cohen. Quickly proving his ability to respond with results, he rose through the ranks and in 1990, he moved to Los Angeles to join The Steven Rifkind Company as retail marketing manager. Life was an essential part in the growth of the company, which ultimately lead to the creation of the Loud Records Label. Shortly thereafter, he started his own company called Real Life Promotions. Prior to the founding GPS, Life has held a variety of major label positions including Director of Promotion/Tour support at Perspective Records, National Director of Street promotions for Tuff Break/A&M Records. Assistant editor of Hip Hop & R&B music at Hits Magazine, Director of Promotions at Street Life/Scotti Bros Records, National Director of Rap Music at Warner Bros Records, National Director of Promotions at Kedar Entertainment/Universal Records, Regional Manager East Coast at TVT Records and the manager of urban music and artist development at The Orchard. During his tenure, he lead US sales through a versatile marketing and promotions solution that produced over $200 million in annual sales. Mr. Griffith is also a decorated military veteran of 19 years and served in the U.S. Army as a senior Non Commissioned Officer in the active and reserve components. While serving at The Orchard as Urban Music Director he was called back to active duty to support the Global War on Terrorism. He served as a lead supervisor for the Department of Defense and as civilian contractor in Afghanistan in support of Operation Enduring Freedom/Task Force Hydra from 2011-2012. He is a member of various organizations, such as Omega Psi Phi Fraternity, Inc, The National Black MBA Association, The American Legion and Veteran of Foreign Wars. Life's commitment to result driven performance, business acumen and global adaptation is a testament to his drive and passion for shared success. Life holds a Bachelors degree in Business Management and is currently pursing his Masters Degree in Business Management and Leadership at The American College in Philadelphia.

Company profile

Global Position Solutions, LLC is a veteran-owned company that operates as an independent business service provider for the global entertainment community.