Business Offer
- Main activity
- Management
- Main genre
- R&B
- Language skills
- English
- Sub-activities
- A&R Booking
- Sub-genre
- Pop
Personal profile
A results-driven senior executive, Lenny Nicholson is experienced in the strategic planning, development, marketing, and management of multi-million dollar international business operations with specific expertise in the entertainment industry. Consistently successful in analyzing market trends and capitalizing on market opportunities to create high profit, Nicholson has been instrumental in creating high visibility partnerships through product development, brand positioning, and innovative marketing solutions. A fifteen-year music veteran, Lenny Nicholson has worked within every sector in the music industry. With years of experience in both A&R and Marketing, he has become expert at creating, implementing, and managing budgets, business and marketing plans, as well as managing employees and day-to-day operations. In an ever-changing economic landscape, Nicholson has become adept at constructing inventive productive solutions for companies in today’s market. Known for his creative business savvy, Nicholson serves as consultant to television studios, entertainment managers and executives, songwriters, music producers, and promotions companies as well as tech companies. From serving as Vice President while helming Sony Music Entertainment’s Columbia records A&R department, including overseeing Sony Label Trackmasters Group of Sony Music Entertainment, to providing consultation to those seeking new ways to maximize profits in the ever-evolving realm of entertainment, Lenny Nicholson has earned his reputation as both a highly respected and highly effective executive. Nicholson has worked with industry heavyweights such as Jay-Z, Kanye West, Beyonce, Lil Wayne, Nas, P. Diddy, Rihanna, Eminem, Royce Da 59’, Pharrell, Will Smith, Swizz Beatz, Alicia Keys, and music executives Tommy Mottola, Donnie Ienner, Rob Stringer, LA Reid, Steve Barnett, and Steve Stoute. He is also currently managing two-time Grammy nominated singer/actress Ameriie. Specialization • Content Development & Acquisitions • Artist Development • Marketing Plan Development and Strategies • Product and Brand Extension • Strategic Partnerships • Managing and Building Entertainment Businesses • A&R • Negotiations and Deal-making • Social Media and Mobile Marketing • Music Licensing • Direct to Consumer Sales • Team Building and Leadership • Touring